Assessor Resource
LMTGN6001B
Develop and implement a sales or marketing plan
Assessment tool
Version 1.0
Issue Date: May 2024
The unit applies to the development and implementation of a sales and marketing plan.
Significant judgement is required in planning, technical or supervisory activities related to operations or processes.
Work may be conducted in small to large scale enterprises and may involve individual and team activities.
The application of this unit is according to OHS practices of the enterprise and workplace practices, which may include:
requirements prescribed by legislation, awards, agreements and conditions of employment
standard operating procedures
work instructions
oral, written and visual communication
quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output
housekeeping
tasks related to environmental protection, waste disposal, pollution control and recycling
This unit requires the application of skills associated with communication to analyse goals and trends, liaise with personnel, gather and analyse data and present, report and document information. Initiative and enterprise, problem solving and planning and organising are used to identify, implement and maintain strategic plans, analyse outcomes and make modifications. Learning is applied to conduct market research and self management is applied to ensure plans meet organisational objectives.
This unit covers the skills and knowledge to develop and implement a sales and marketing plan.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)